AFRICA, the most numerically Christian continent this century, [1] grapples with the issue of BLESSING. There is an abundance of church, prayer, revival and worship events but to what missional end, one wonders? That is the musing that began this inquiry into what has now become known as the “Missing Missional Middle.”
In the quest to discover a bridge to connect or a drivetrain for transmission of ecclesial gatherings into missional scatterings, it was discovered that it will take intentional and strategic formation, equipment and deployment (FED) of God’s people. Before getting into the details of the proposed drivetrain components of the FED transmission system that will make mending the missing missional middle possible, the following is a write-up on a connection convocation that is purposely designed as a cure for the chasm.
CONCEPT, CONCEPTION AND COLLABORATORS
The B2B ConneXion/The Blessing Convocation has been co-conceived and is being executed by Kwiverr in collaboration with GEMA NextGen and the Ghana Evangelism Committee (GEC). GEMA is the Ghana Evangelical Missions Association, the umbrella body for all mission organizations in the country, and the ‘NextGen’ is its Missional Young Leaders department. Meanwhile, the GEC is the umbrella, interdenominational body for all the churches in Ghana’s evangelism, discipleship and general mission initiatives, with the mandate of “mobilizing the churches of Ghana to disciple the whole nation (and beyond).”
‘B2B’ is marketplace language, usually. Most people at the sight or sound of ‘B2B’ will think ‘Business to Business’ (as against ‘B2C’ which is Business to Client); its unusual use in an ecclesial or missiological context is intentionally disruptive. We mean business. It stands for ‘Blessed 2 Bless’ and ‘Blessed 2 be a Blessing’ to connect the pathology of the constant seeking of blessings by the African church without the concomitant paradigm and praxis of passing it on for the good of society and indeed all of creation. While the idea is all over scripture, this framing is particularly rooted in Genesis 12, Psalm 67 and 2 Corinthians 9—basically from the beginning, middle and towards the end of the holy scriptures to emphasize the longstanding motif that it is; not just proof texting.
About God’s promise in Genesis 12 (“I will bless you…and you will be a blessing”), famed missionary and author Don Richardson referred to these two promises as “top line” (I will bless you) and “bottom line” (you will be a blessing). Everything we have received from God is ultimately to be used to bless others.
WHAT MAKES THIS DIFFERENT
B2B ConneXion/The Blessing Convocation is an idea whose time has come. It is conceptually strong, prophetically timed, and unusually mature for a contemporary African missional gathering. We are not merely branding an event; we are naming a theological and ecclesial pathology (“the Missing Missional Middle” (Perbi)) and designing a convening space to heal it. That alone places B2B ConneXion in a different category from most conferences on the continent, and even in the world.
Through this B2B Convocation— Blessed 2 be Bless (B2B) or Blessed 2 be a Blessing (B2B) to the nations plus the nations also now Blessed then Bless the Lord (B2B), based on Gen 12:1-2, Psalm 67:1-7, 2 Corinthians 9:11-15 and more—scores of missional young leaders will be raised, deploy and followed-up annually to the glory of Yeshua. The maiden edition is slated for May 1-2, 2026 at the Legon Interdenominational Church (LIC) on the University of Ghana’s Legon campus in Accra, Ghana. The GEMA NextGen Executive Committee that is putting this together is strategically stacked with mostly Bridge Leaders [2] to organize such a consequential convocation. Bridge Leaders themselves are a demographic that literally represent the Missing Missional Middle phenomenon.
The B2B ConneXion/The Blessing Convocation is not your typical ‘missions conference’ but twinned as a missiology conference with intellectually rigorous content. It is distinct in connecting common church lingua and experiences like blessing, discipleship, prayer, revival, and worship to mission by providing solid missiology in its programming to fill the Missing Missional Middle—a necessary transmission. There are several practical workshops and exhibitions embedded to bring this to life!
THE STRENGTH OF THE BLESSING FRAME
We need to lean into blessing rather than avoid it. In Africa, blessing is already a lived category. The problem has never been blessing itself, but:
- blessing consumed rather than circulated
- blessing interpreted without missiology
- blessing detached from sending.
By rooting B2B explicitly in Genesis 12, Psalm 67 and 2 Corinthians 9, we are quietly but firmly reclaiming blessing as election for mission, provision for generosity, and worship multiplied among the nations. This is a needed corrective, not a concession.
“CONNEXION” IS STRATEGIC
“ConneXion” does at least six important things:
- Ideologically mends the disconnect between church and mission, missiology and mission, being blessed and being a blessing, discipleship and mission, worship and mission etc. i.e. the gaping missing missional middle
- Bridges church language (revival, discipleship, prayer, worship) with mission praxis.
- Signals movement and flow, not just gathering
- Allows for pre- and post-event pathways
- Makes space for networks, mentoring, and sending
- Future-proofs the brand beyond one annual date.
This last point will matter enormously when we begin tracking cohorts and telling long-term stories of fruit.
As they say, “the fish in the water doesn’t see the water.” Ironically, when the idea of B2B was mooted and the GEMA NextGen Executive Committee gave it a nod, the organisation of it had begun in earnest when it occurred to us that we were nearly 100% mission agency-driven and had to seek intentional local and national church collaboration if we were serious about ‘ConneXion.’ My heart was really warmed when as the GEMA NextGen Director upon reaching out to the Executive Director of the Ghana Evangelical Committee to confess our sin and request their partnership he graciously responded thus: “The ‘disconnection’ is unacceptable. Collaboration is the way now. The Kingdom work is too big to play politics with it. Please let’s further engage. I will render my full support.” I wept. Literally. As they say, the rest is history.
THE MISSION CONFERENCE + MISSIOLOGY CONVOCATION HYBRID IS RARE
Our insistence on intellectually rigorous missiology alongside worship, prayer, and revival language is one of the most valuable aspects of this vision. We are effectively saying: African passion deserves Biblical piloting.
Executed well, B2B ConneXion could become:
- a training ground for missional thinking
- a bridge between seminary missiology and church praxis
- a reference point for African-led global mission discourse and dispatch.
KEY ELEMENTS OF B2B CONNEXION
The Blessing Convocation is a potpourri of Music as Adoration, Plenary Talks (Theology+Missiology, Musicology, History, Culture, Strategy), Artistic Performances (Eg. Choreography, Spoken word/Poetry), Networking, Strategic Praying (‘Praying Bigger’), Kwiverr app Intro/Launch, Breakout Workshops and Mission Agency Exhibitions. There is an online option for some sessions.
THE FOLLOW-UP QUESTION THAT WILL DEFINE SUCCESS
Not attendance.Not speakers.Not social media reach.
The defining question will be: “Where are the people who passed through B2B now thinking, living, praying, serving, welcoming, giving, or going differently?” Our emphasis on tracking, cohorts, communal transformation and sending is therefore critical. Many conferences inspire; very few retain relational jurisdiction over their fruit. Again, here’s where the use of ‘ConneXion’ describes this necessary post-event flow into a long-term process.
CONCLUSION
The B2B ConneXion/The Blessing Convocation has been dreamt about—in all sorts of iterations—for eons. It’s now here as a Kwiverr collaboration of the entire Body of Christ in Ghana through the Ghana Evangelical Missions Association (GEMA)—and particularly its Missional Young Leaders Department known as GEMA NextGen—and the Ghana Evangelism Committee (GEC).
Your organization, institution, business, denomination or local congregation may register delegates here: https://bit.ly/B2BNMMCRegistration. You and yours shall be well-FED*—Formed, Equipped and Deployed—for God’s mission in the world and your corresponding purpose on earth.
REFERENCES
[1] Perbi, Yaw and Sam Ngugi. 2022. Africa to the Rest: from mission field to mission force (again). Xulon Press.
[2] https://lausanne.org/about/blog/bridge-leaders-initiative-equipping-generations-for-lasting-global-mission
